What is Influencer Marketing All About?

Category: Written By: Demetrius Sullivan

Lately, Influencer marketing has been the buzzword. People in the marketing field are going more and more towards influencer marketing strategies. While it is not such a new concept, since the rise advertising, brands and businesses have been using high profile celebrities, sportspersons, and actors to market their products. What makes Influencer marketing different from the traditional advertising model is the use of social media.

To fully understand how influencer marketing works, lets first look at its definition. So according to Wikipedia ‘Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers’. So simply put, it uses influential people to bring in the business. Instagram, a popular social media platform, is the ultimate choice for it.

Businesses and brand identify top influencers on Instagram to market their products. This technique of marketing creates a great ROI. Mostly, this influencer is a person who is expert in a niche and has a big following. The brand uses the influencer to make customers aware of their product, gather an audience, and create a social media presence. This is, in fact, similar to word of mouth marketing, but only better.

Once a brand knows its target audience it gets easier to start the influencer efforts. Next step for brands is to look for the right person to do the job, a person who can influence the consumers buying decisions. The influencer will create great engagement with potential customers, and you get to measure the results using tools like Klout and GroupHigh.

Think Instagram Influencer marketing is right for your business? Check this out Instagram Marketing Quick Tips You Need To Know



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