Tips On Hiring a Good Digital Marketer

Category: , , Written By: Demetrius Sullivan

Digital marketing is the process of promoting the sales of goods and services via digital technology such as the internet and digital billboards. The world has steadily moved to a digital age; statistics show that the average adult spends 27 hours a week on the internet and the average young adult spends one-third of the time they’re awake in a day on their mobile phones. This has greatly increased the need for digital marketing as a means to reach a wider audience in minimum time.

Before embarking on a search for a digital marketer, it would be useful to  know the specific skills to look out for in the digital marketer. A few of the mediums through which digital marketing is carried out includes;

  •    Search Engine Optimization.
  •    Social media marketing/promotion.
  •    Direct E-mail marketing.
  •    Pay per click advertising.
  •    Display Advertising.
  •    Content Marketing (Online Public Relations).

After due consideration of the different forms through which your product can be digitally marketed, finding a suitable digital marketer becomes the next step. As a result of the marked increase in internet use and digital marketing, a lot of young people have become quite good at digital marketing and are promoting themselves as such. However when trying to hire a good digital marketer, one should first consider the following factors concerning the product/service.

  •    Reasons for choosing digital marketing – This could be for brand awareness, generating website traffic, or sales increase.
  •    Budget – The money set aside for digital marketing should be considered as some digital marketers charge higher than others.
  •    Medium of digital marketing to be used – This will determine the skills to look out for in the digital marketer.

When all the above have been duly considered, searching for a suitable digital marketer can then begin. When trying to find a good digital marketer certain qualities should be looked out for in every candidate. Some of those qualities are;

  •    Creativity – Every good digital marketer possesses creativity. Hiring a creative digital marketer would ensure the product, brand or service is marketed uniquely to attract a wider audience.
  •    Business acumen – A digital marketer with business acumen would be a good asset to a brand as he/she would be able to spot profit-making opportunities to help the brand grow.
  •    Technologically Savvy – This goes without saying. We live in a world of constantly evolving technology, and a good digital marketer should be comfortable with most available technology and savvy enough to adapt to new ones.
  •    Enthusiasm – When hiring a digital marketer, one should look out for those with enthusiastic attitudes towards the job as enthusiasm would drive creativity.
  •    Good communication skills – A good digital marketer has excellent communication skills. When hiring one, emphasis should be placed on how well he/she can communicate as this would improve the marketing of the brand/product.

Finally, the experience is a key factor to look out for when hiring a digital marketer. How much work the candidate has done and the success rate of previous endeavors is an indicator of how good he/she would be at marketing your brand/product/service.

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