Hashtags in Social Media Marketing And Its Impact

Category: Written By: Demetrius Sullivan

Widespread Use of Hashtags in Social Media Marketing

When building a social media marketing campaign, businesses strategize and plan the best way they can use social media platforms to their advantage.  Among the top social networking platforms used today are Tumblr, Twitter, and Instagram.  Therefore, a business wanting to receive the most recognition for their product and brand would likely be using one of them.

When sending social media posts, the hashtag is a symbol incorporate as part of the message.  The American Dialect Society recognized “hashtag” as Word of the Year in 2012. Also, in 2014, the Oxford Dictionary added “hashtag” to the pages of its book due to its popularity and use worldwide as ‘hashtag n. (on social networking websites such as Twitter) A hash or pound sign (#) used to identify a particular keyword or phrase in a posting’.

Here are some ways you can use hashtags to help you make more connections on social media.

Increase Your Reach

Hashtags have the capability of expanding your reach no matter which social media platform you are using. When you use hashtags in your posts, more people link to your post if they’re interested.  They form a group based on their shared interests.  Therefore, you are connecting to more people.

Brand Hashtags

A brand hashtag becomes your signature. It becomes a unique factor for your posts. A brand hashtag will usually be a short slogan for your business which sets it apart. This hashtag is searchable, and whenever people search, all posts with that hashtag will come up. Brands engage influencers to let the online community know about their brand. Here are examples of some famous brand hashtags.

#PutACanOnIt—Red Bull.

#ShareaCoke—Coca-Cola.

#TweetFromTheSeat—Charmin.

Trending Hashtags

Trending occurs when a hashtag becomes a hit and is used by a lot of people in their posts.  By using a trending hashtag in your posts, you are reaching out to a larger group of people, and your content will be visible to many people.  Using a trending hashtag the right way can have a powerful impact on business.

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