Hashtags in Social Media Marketing And Its Impact

Category: Written By: Demetrius Sullivan

A hashtag is simply a word which has a hash sign before it. It has become a powerful tool in the world of social media. So popular that was added in Oxford dictionary in 2010 as ‘hashtag n. (on social networking websites such as Twitter) A hash or pound sign (#) used to identify a particular keyword or phrase in a posting’.  Today Hashtags have become an essential part of social media culture, and people now use them everywhere including advertisements.  Hashtags in Social Media Marketing are crucial to build a link for consumers between a social media concept and a brands campaign. Here are some ways how hashtags can do the job for you.

  1. Increase Your Reach

No matter on which social media platform you are using hashtags, one thing they guarantee is to expand your reach. Hashtag attracts people who are viewing your posts and helps them connect each other based on same interests.

  1. Brand Hashtags

A brand hashtag becomes your signature. It becomes a unique factor for your posts. A brand hashtag will usually be a short slogan for your business which sets it apart. This hashtag is searchable, and whenever people search, all posts with that hashtag will come up. Brands engage influencers to let the online community know about their brand. Here are examples of some famous brand hashtags.

#PutACanOnIt—Red Bull.

#ShareaCoke—Coca-Cola.

#TweetFromTheSeat—Charmin.

  1. Trending Hashtags

When a hashtag becomes a hit and is used by a lot of people in their posts, it starts to trend.  By using a trending hashtag in your posts, you are reaching out to a larger group of people, and your content will be visible to many people.  Using a trending hashtag the right way can have a powerful impact on business, if you hit the right spot, you will be gaining limitless followers for your business.

 

https://docs.google.com/document/d/141FUxQ5VClTJKYVO58DnlgThoOMO_V3rbiQnI_33o2U/edit

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