Google Play Store vs the Apple App Store

Category: Written By: Demetrius Sullivan

Today Apple and Google are the biggest player in app industry. People are often making comparisons not only between Android and iOS devices but also their apps.  This is not just a matter of generates more revenue, but also who wins the consumers at the end.  Apple App Store and Google Play Store, both offers a gateway to download apps, music, movies etc, but the question is which one is better and right for the launch of your app?

The Launch

Apple’s App Store was launched in 2008 and Google’s Play Store, which was formerly called Android Market, was launched in 2008. During its launch App Store featured 500 apps; the number has now reached to 2.2 million apps.  The total number of apps on Play Store today is 2.7 million.

User Demographic

Both App Store and Play Store cater to a slightly different user demographic.  The main reason for this is the fact that Apple products come with a sizable price tag, while Android products can be purchased at a fraction of that price. Android OS is used in different brands of Smart devices, while Apple’s iOS is only for Apple products.  Because of the affordability, many users are using Android devices and hence more and more apps are created to cater these users. A plus side of Apple’s products is the consumer loyalty. Apple customers are more loyal to the brand and are less likely to switch to Android as compared to Android users. Also Apple users spend more in app store when compared to Android users.

Developer’s Perspective

If you are developer looking to monetize your app, the App Store is the right place for you.  While App Store and Play Store have the same revenue sharing percentage of 70%, but since the competition is fierce on Play Store, App Store might be a better option for developers as there will be more opportunities to generate revenue from the App.

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