4 reasons to be addicted to mobile apps

Category: Written By: Demetrius Sullivan

Age of Mobile Apps

Today, no matter where a person is, no matter if it is at the office, at home, in a restaurant or even the bathroom, one thing that has become commonplace is that people are looking at their cell phones. Mobile apps are so handy and easy to use.  We just can’t stop using them.   So, how did this happen?

Why we can no longer live without them?  Let’s look at 4 reasons why:

  1. The world in your palm

With the phone in your hand, any app is easily accessible. We have everything we need today in our hand.  Just by pushing a few buttons, we can order a meal or a car. Just a few clicks and an Uber or a taxi arrives at your doorstep.  Getting a meal delivered to you at home or work couldn’t be easier.  Menu ordering is mostly online and with just press a few buttons you can place the order.  The major success of mobile apps comes from the fact that they have made life easier for us.

 

  1. Getting Notified

The notification feature is one thing that makes users access apps even more. Every app has a notification feature and the user doesn’t need to keep checking to see if there are updates available for the app.  The app notifies you in the event of an update. Facebook, Snapchat, and almost all apps have the notification feature available which is of importance to people who are on the go.

  1. Interactive Use

The use of a mobile app is an interactive one. When mobile features such as camera, accelerometer, and zoom in zoom out are incorporated in an app, the user becomes addicted to it, because of the ease-of-use it has to offer. You can zoom in zoom out a picture or text in an app, add your pictures, and use the camera in apps like Snapchat, or play an addictive game like Candy Crush. What gets you hooked on these apps is the interactivity with which they engage the user. The UI/UX design is created in a way to not only attract more users, but also to retain them. Remember. the key factor that makes users addicted to an app is one part UI/UX design and one part psychology.

  1. Faster than websites

Another thing which mobile app users love about apps is that they offer faster response as compared to websites. Apps store data locally on mobile phone and are faster to use than websites. So whether you are using Hotmail, Gmail or Pinterest, you might note that it works faster than the web browser versions.  This another reason is why more people choose to use their app versions.

According to tech crunch, today’s consumers are spending over 85 percent of their time on their smartphones using native applications, but the majority of their time is spent using just five downloaded non-native apps.

Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use

 

 

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